Postum News
This is a list of news items which have appeared on the Google search engine, relative to the discontinuance of Postum. As other news items are discovered, they will be added here. Kraft Foods quietly halted the production of Postum and it wasn't until people started looking for it that its presence was missed.
May 15, 2008: According to Cassandra Kyle of The StarPhoenix newspaper, a permanent stop to Postum production is causing panic among the caffeine-free drink's fans, leading to product hoarding and profiteering on EBay. In Canada, life-long consumers of the beverage are scouring store shelves and working off tips to get as many of the blue-labeled jars as possible before they disappear completely. Demand for any remaining product is so high, people from Canada are calling United States-based markets and people from the United States are calling Canada-based markets to try and find it.
March 3, 2008, NPR (National Public Radio): Oregon resident and Postum-lover Ellen Mandel talks to Scott Simon about the drink's 100-year run as coffee's caffeine-free cousin. Before the final goodbye, the two enjoy one last drink. Letters from listeners include reaction to Kraft Foods' announcement that it will stop making the frothy coffee substitute.
December 2007 and January 2008: Popular blogs (jeffunderwood.ca and others) featuring articles about Postum started to receive more traffic to those articles than usual. People were commenting that, after contacting Kraft Foods to find out where they could buy Postum, Kraft Foods had halted production.
November 27, 2007, Reuters: Ralcorp Holdings, Inc. said it would acquire Kraft Foods, Inc.'s Post cereals business. The deal includes about $950 million in debt assumed by Ralcorp. The deal for the maker of Grape Nuts and Fruity Pebbles is worth $2.6 billion, said Ralcorp, which also makes frozen bakery foods. The deal is expected to close in mid-2008, according to Ralcorp. [Note: Halting the production of Postum was probably a measure by Kraft Foods to make the deal more attractive to Ralcorp.]
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